V11-01 · Parent V10-07
Signature Dark
Darkest palette, deep color-grade on triptych photos, red borders both sides of center panel, filmstrip divider, masonry reviews.
Design Review
Eleven rounds of homepage direction exploration for Deschutes Arms and Munitions. Each round builds on approved directions from the previous. Open any variant fullscreen to evaluate — or use the round-level gallery pages to see all variants in context.
V11-01 · Parent V10-07
Darkest palette, deep color-grade on triptych photos, red borders both sides of center panel, filmstrip divider, masonry reviews.
V11-02 · Parent V10-07
Asymmetric triptych (40/35/25), logo top + CTAs bottom, ghost "07" decorative number, oversize services intro band.
V11-03 · Parent V10-06 + V10-03
Diagonal clip-path photo edge, H1 bleeds past panel at 7vw, 2-col editorial service rows with image reveal, parallax.
V11-04 · Parent V10-07
Full-height typographic tower H1, credential ticker (4 boxes), bento service grid with Firearms card spanning 2×2.
V11-05 · Parent V10-06 + V10-05
Full-bleed hero with hard-left anchored content, crosshair lower-right, statement row, horizontal service bands with underline sweep.
V11-06 · Parent V10-05 + V10-07
Full grayscale photos flank center panel, logo glow-pulse animation, bold red brand-values band, red-wash service cards.
V11-07 · Apex Direction
Culmination of all V11 learnings: asymmetric triptych, partial mono, three-tier H1, values band, bento services, masonry reviews — the complete stack.
V10-07 · Approved
Triptych hero, dual-ring crosshair, 96px logo, scroll-aware nav, brands + stats + approach + accordion services + gallery + pull-quote + team.
V10-06 · Approved
50/50 parallax with CSS color-grade filter, editorial approach 3-col, 2×3 full-bleed service cards, pull-quote.
V10-03 · Approved
Large 120px logo bottom-left in cinematic hero, 3-photo horizontal strip divider, accordion service list.
V10-05 · Approved
Three-column hero (photo / dark panel / photo), brands band, equal-width triptych with gold borders.
V9-07 · Approved
Cinematic hero + full rotating crosshair overlay, stat band, gallery, featured services, team, 5 reviews.
V9-06 · Approved
Fusion split hero, team section (Ryell + Tony), stat band, full photo gallery, alternating row+hex services.
Round 8 · 7 variants
V8-02 (Hex Cinematic) and V8-07 (Fusion) approved — became the parents for V9.
Round 7 · 7 variants
First round using actual shop photography. V7-01, V7-02, V7-03 approved.